Job Description
Overview We are looking for a seasoned and strategic Senior Manager, Email Marketing, to lead high-impact email campaigns that drive agent engagement and revenue growth. This role is ideal for a performance-focused marketer with deep expertise in lifecycle email strategy, segmentation, and optimization with B2B marketing experience. Maintains a solid understanding of AmTrust's mission, vision, and values. Upholds the standards of the AmTrust organization.
Responsibilities - Own end-to-end email marketing strategy, including segmentation, content development, testing, deployment, and performance analysis.
- Develop and execute lifecycle campaigns for onboarding, retention, reactivation, and cart recovery.
- Collaborate with cross-functional teams (Product, Sales, UX) to align email efforts with broader business goals.
- Manage multi-brand email programs for non-P&C, ensuring consistency and compliance across multiple audiences.
- Conduct A/B testing and data analysis to continuously improve open rates, click-through rates, conversion rates, and revenue attribution.
- Update audience lists, ensure list hygiene for optimal deliverability and performance, and resolve issues promptly.
- Maintain distribution calendars and coordinate with social content to support email initiatives.
- Ensure compliance with CAN-SPAM, GDPR, and CCPA regulations.
- Stay up to date with the latest email marketing trends, tools and best practices to enhance campaign effectiveness.
- Keeps current with market trends and demands.
This job description is designed to provide a general overview of the requirements of the job and does not entail a comprehensive listing of all activities, duties, or responsibilities that will be required in this position.
Qualifications Required: - 7-10+ years of hands-on experience in email marketing, with a strong focus on lifecycle strategy and performance optimization.
- Proven success in increasing email engagement and revenue through targeted campaigns and testing.
- Experience with CRM platforms, marketing automation tools, and analytics dashboards - specifically HubSpot
- Strong copywriting, content & .html skills.
- Familiarity with UX principles and customer experience design.
Preferred: - Experience managing high-volume promotional campaigns and enterprise email programs.
- Demonstrated ability to drive measurable results, including YoY revenue growth and improved engagement metrics.
- Insurance industry experience and knowledge.
The expected salary range for this role is $110,300-$155,000/year.
Please note that the salary information shown above is a general guideline only. Salaries are based upon a wide range of factors considered in making the compensation decision, including, but not limited to, candidate skills, experience, education and training, the scope and responsibilities of the role, as well as market and business considerations.
#AmTrust
What We Offer AmTrust Financial Services offers a competitive compensation package and excellent career advancement opportunities. Our benefits include: Medical & Dental Plans, Life Insurance, including eligible spouses & children, Health Care Flexible Spending, Dependent Care, 401k Savings Plans, Paid Time Off.
AmTrust strives to create a diverse and inclusive culture where thoughts and ideas of all employees are appreciated and respected. This concept encompasses but is not limited to human differences with regard to race, ethnicity, gender, sexual orientation, culture, religion or disabilities.
AmTrust values excellence and recognizes that by embracing the diverse backgrounds, skills, and perspectives of its workforce, it will sustain a competitive advantage and remain an employer of choice. Diversity is a business imperative, enabling us to attract, retain and develop the best talent available. We see diversity as more than just policies and practices. It is an integral part of who we are as a company, how we operate and how we see our future.
Job Tags
Flexible hours,